Next on our color train we visit Joetta Moulden of Shelterstyle.com. Whether you realize it or not, you have seen Joetta’s work as a stylist in Better Homes & Garden, Country Home, Mary Englebreit Home Companion, This Old House and others! She is also a longtime columnist for the popular publication Houston House & Home. Her amazing business, Shelterstyle (I love that name..so clever), focuses on helping clients “use what they have” and rearrange rooms for maximum use and beauty..and she was doing it long before HGTV and other people jumped on the bandwagon. Her father was a AIA Church Architect. Joetta is a natural and a class act to boot!
Many of you ask how/why I was featured by BHG…well the answer is Joetta Moulden..she scouted my house and encouraged me to do the shoot and she continued to encourage me when my business began to shift from ‘painting and selling junk’ and casually helping friends to actually taking on real-life clients! Joetta is generous with her time and knowledge and it is such a pleasure to feature her on my blog.
This first photo is from Joetta’s own Houston home…this was her daughter’s room, she recently married so Joetta has converted the room into a lovely sitting area. She notes she is still looking for the perfect rug!

{Photo by Joetta Moulden}
Like many designers, Joetta is partial to Benjamin Moore colors. She likes Nantucket Gray by Benjamin Moore, HC 111. “This is a lovely rich muddy green. I like the Historic Color Collection that Benjamin Moore offers–the colors are soft and muddied up– not circus-strident,” she says. Joetta used this color in the new sitting room pictured above and says it would work great in a dining room, living room and even an entryway.
She also recommends Alexandria Beige, by Benjamin Moore, HC 77. It would be great on living room walls Joetta says…she used here to update kitchen cabinets!
A great brown Joetta suggest could be used anywhere you want a stronger color or trim is Davenport Tan, by Benjamin Moore, HC 76. Here it is on a fireplace mantel.
If you are interested in a lovely taupey wall color that can be used anywhere, Joetta suggests Revere Pewter by Benjamin Moore, HC-172. Here it is in a living room:
{photos by Janet Lenzen}
When it comes to whites, Joetta’s favorite soft white trim color is Benjamin Moore White Dove ( ready-mix). If a bright white trim is needed, Super White by Benjamin Moore (ready-mix).
Someone mentioned in the previous comments about non-white ceilings, Joetta is a big fan of this..in fact she is the first person I ever heard state the theory that white ceilings really don’t make the ceiling look higher, in fact it “stunts” your view..so paint them a few shades lighter than the walls or have the ceiling mixed “half strength” but reconsider the standard “bright white ceiling paint.”
Thanks Joetta for all of the wonderful neutrals and to round out, here is her favorite RED.. Benjamin Moore Spanish Red #1301. Just in time for Valentine’s Day!







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7 Comments
Comment by Martha — February 11, 2010 @ 5:18 am
These paint color posts are my favorite posts aside from before and afters!
Thanks!!
Comment by heather — February 11, 2010 @ 7:42 am
I LOVE all of these colors, now I am dreaming of a new kitchen!
Comment by LLH Designs — February 12, 2010 @ 10:03 am
Hooray for non-white ceilings! Especially important in a bedroom where you do actually look up quite a bit. I’m loving my half-formula ceilings!
Comment by Monica — February 12, 2010 @ 2:26 pm
Hi Holly-
Love your blog! I do have a question that I am hoping you can help me with. I am in the process of painting my family room red and I love the idea of a non white ceiling but if I go with a few shades lighter or half strength won’t that give me pink? What would you recommend?
Thanks for any help you can give me!
Comment by Holly — February 12, 2010 @ 7:35 pm
You are right…this theory fails when using the color red and maybe any non-neutral color….I would say with red walls do white ceiling or a complimentary color like the neutral used on walls in the adjoining room or a khaki or grey…any other thoughts out there??? my red room has white ceilings..all of my rooms have white ceilings to be honest…i also have linoleum and ceiling fans in my house..just being honest..oh and dirt..we have that too!
Comment by Jean — February 14, 2010 @ 2:27 pm
Thanks for the laugh in your last comment! I also have dirt at my house AND white ceilings and ceiling fans!
Beautiful pictures and this is a great post. These are some of my most favorite colors – soft and beautiful.
So nice that Joetta has been so generous with her time, knowledge and connections. That’s real class.
Comment by Sonya — February 15, 2010 @ 11:48 am
Holly,
I love your website and am really enjoying the paint information. They only question: what finish do you recommend?
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