How I got started

In ten short (and long) years I have gone from painting furniture in my garage and selling it and other “junk” out of an antique mall to working as an interior decorator online and locally. This is a daunting post because it has been such a journey and seems a bit like navel gazing but the truth is, I am very thankful to be in this place and I want to share about it a bit more, I first talked about it here…thanks for indulging me!

I get emails and inquiries quite often asking “how did you get started” and asking for advice on starting a business in design, especially online consultations and how that works.  Like I said it has been a long and complex journey and NOT PLANNED though it was my prayer to have a business. But only God could orchestrate motherhood, technology and the desire of my heart to work out this way.  I am not a “computer person” and  I do not have a degree in design. Yet the Lord is allowing me to do something I really love to do. Now I have some experience. I am very thankful.

Around the year 2000 I was unhappy in my job, longing to become a mother and my parents were getting divorced.  I had always loved design.  I even nearly ditched my major in grad school to start over in an undergrad design program. But I had an assistantship and  I finished with degrees in history and Museum Studies.  I am glad I did. My work in those fields prepared me for much.  But decorating was always my hobby and way to escape stress.  My true joy and love.  

So in 2000, I started painting furniture I would find at garage sales and selling it in shops along with small junk pieces and other “things”…I even had a booth in an “antique mall,” I would do little markets and just “play shop” anyway I could. I really didn’t care if i made money it was just so fun. I was young and had energy. At that time I was working under the name “Shabby South Interiors” so clever and cute I thought. 

I also was finding support for my dreams through an online community associated with Victoria magazine.  Remember that great magazine.?! It went under and then was revived but it’s never been the same to me… Anyway the original Victoria magazine had message boards on the magazine’s website and one of the boards was called “The Business of Bliss” and it was awesome.  Before blogs this little place was a great community of women trying to figure out how to start businesses or encourage and share with others what they already knew. There I met Amy Powers from Inspire Company, one of the nicest and most talented people on the planet.  She created my first website.  I wish I could show you, it was so pretty.  I also met Tracey from a Cottage Industry and she helped me create my first business cards and price tags and was such an encouragement.

All of this to say, God used other people and online support to help develop my dream and keep me focused on “following my bliss”, my husband and mother were also extremely supportive and encouraging but being able to talk with other women in business was and is such a resource. 

Which brings me to the next point, if YOU are dreaming of starting a creative business, I encourage to find a group of women, either through blogs or mentoring, online or in real life, some resource to educate and encourage you are the finer points of this dream.  One possible resource may be a workshop being put on by my friend Emily over at Jones Design Company.  Not only is Emily offering a workshop to give you some good information on web design, time management, setting up an online shop, etc..but she is also CREATING A COMMUNITY, a private community online where you can discuss your dream for a creative business and not just dream but get practical advice and information.  I am so excited about what she is doing.  The Internet is a vast frontier for women and mothers (sorry for the cliche but it’s true!), a great place for business and I encourage you as you step out and explore if this is a place for you and your ideas.

::How I got started::




I get this question a lot, especially since the first feature in BHG (June 2005). My education is not in design. In fact my undergrad degree is in History and my master’s degree is in Museum Studies. I did take as many art classes as possible along the way but the small college I attended did not offer many and certainly not an interior design degree! My grandmother was a decorator in the Waco area for years and she took me to “Market” a lot growing up, so that definetely planted a seed. My mom is also a realtor so really I inherited my love for houses from them. After college and marriage, we were really blessed to be able to rent and buy several really neat little homes. Living in those houses really got my creative juices flowing and I soon realized my heart was not so much in museum work (although I learned a great deal and knowledge gained in that field has certainly augmented my journey into design)but was truly in decorating. In 2002, my mom and I opened a little shop in Chappell Hill, Texas, called “FrouFrou Ranch” it was a lot of fun but ended up being only seasonal since we both still had full-time jobs. Later that year, I started SHABBY SOUTH INTERIORS, launched a little website, and rented a booth at a local junk store. Thus the very first business cards pictured above. I did a couple of little “shows” and sold things in my booth and another store near Houston and it was a great creative outlet. In 2004 I was contacted by BHG (via a decorator friend)about doing a feature on my house for their DIY publication…later they cancelled because they wanted to do a “baby room” and I did not have one. This was particularly upsetting because we were trying to have a baby but were not pregnant yet. Later that year (when I WAS expecting and ironically decorating a nursery) they called back and were ready to do the article..this time in the big mothership publication. Isnt it interesting how God works things out–His timing is truly perfect. They came and “scouted” our home the week before our son was born and did the actual shoot in January 2005 when he was just a few months old (which was great timing, because all of his baby stuff..toys..etc..had not yet taken the house over).. By the time the article hit the stands, our little boy was 8 months old and I was staying home with him full time. The article turned out to be great advertising for Shabby South and I started getting calls for my design work. The timing was perfect (again a God thing I know) because I was now ready to get out of the house and leave the baby a bit here and there. It just worked out perfect and I have really appreciated that exposure. BHG has continued to “recycle” the article in their other publications which has been great. This year, I decided to drop the name Shabby South and re-launch as Holly Mathis Interiors. It has been a really fun journey to this point, I love working with people on their homes and helping them create spaces they love for their families. Stay tuned for more!

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