A New Venture

The past year has been full of changes for our family and my business. I have been overwhelmed with love and grace through this blog and from you, the readers, as I have shared some of my life’s hardest moments. So its only fair and normal I would be excited to share this new chapter. An exciting blessing! Good news!


Almost all of my life I have dreamed of dabbling in retail, and finally after months of discussion and planning I am thrilled to announce a new venture with some wonderful people. I am collaborating with friends Brian & Cindy Taylor to open a new store called True Blue Home in Chappell Hill, Texas, this fall! Brian & Cindy have owned property in the area for years and have a deep love for the community. I lived in Chappell Hill over 15 years ago when first moving to this area as a newlywed. So I feel I am coming full circle in some respects as well. And the Taylors’ passion for the community and doing something in this historic downtown are both contagious and inspiring. Brian and Cindy are both CPAs with a business brain but also a love of all things Southern and local and special. To put it simply. They have heart and style. They are originally from Louisiana what more can I say?!

They will be owners and operators of the store and I will be creative director/consultant/curator/stylist/buyer etc…

Cindy has great taste and Brian does too wait until you see some of the salvage pieces he will be bringing to the store. So they do not really need to have me but I am sure glad they want me and are giving me this opportunity!


And by curate and collaborate I mean every detail, inside and out. I can’t wait to share with you about this process.

Like the idea boards (inspiration from Schumacher, LS Slipcovers, Miss Mustard Seed, Les Indiennes, Curious Sofa and more), buying and planning! And yes we will have items that are not only blue and white. But you will definitely be able to find lots of blue and white in our store!

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And of course branding…more on that later for sure.

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Details like do we do check drapes or blue and white floral?


Renderings with professionals like the amazing Jane Gianarelli.

So the next weeks will be full of posts about what we will be doing and details on opening…we plan to open during Round Top Antiques Week (Late September). The True Blue Home website will be fully working in early September and we are already on Instagram @truebluehome so be sure and follow us there and on Facebook!


So there it is…welcome to True Blue Home y’all! Can you even believe how God can make beauty from such ashes? Of course you can because many of you have seen it over and over. When one of the toughest times in one’s life can bloom into something new. Not better, not replacing the other but just another chapter, another door. And yes I will keep doing design work and my own Holly Mathis Interiors projects but I will be doing less online which is a blessing while my kids are young (less computer time is a good thing I am learning) and I will be driving in the city less and near my children more! And I know you all understand and support that even more than good shopping right!?!;;

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  1. Having had to walk out of one door into a completely different door, I fully understand. I wish you the best in your new venture. God does restore beauty from the ashes.

    Take care,

  2. Holly, what an amazing store! Your touch will be amazing!

  3. Oh please, oh please, tell me there will be an online store as well!!!

  4. So excited for you, Holly. Sounds so perfect to get to partner with someone instead of doing it all alone. I know a shop has been in your heart for a long time. Awesome to see God bringing that dream to life in His perfect way.

  5. Congratulations! Love the idea. It will be beautiful.
    Please keep blogging though… I don’t live in Texas and I’d miss you too much. 😉
    Your wonderful design work and words of faith in Christ are inspiring to many!!!

  6. I’d just like to say that we not only want you but also need you! Brian and I are so very blessed to be doing this adventure with you, Holly!

  7. well the blog was down some yesterday because of a issue with a wordpress update….so i lost the first comments on this post makes me sad so if you notice comments missing that is why

    thank you to everyone for your well wishes ..it means the world!


  8. Oh, how fabulous!! So happy for you–and for all your clients and supporters, too! And as others have said, I’m keeping my fingers crossed that there’ll be an online component for those of us too far away to visit the wonderful-looking shop. Congratulations and best of luck on this new chapter full of promise!!

  9. I am on the road and late to this party, but I am sooooo very happy to see the official announcement of this! You all will do wonders, and it will be wonderful I know. We have been on a roadtrip in New England for about 10 days now, and I am ready to return South. Maybe Texas will be our next adventure! I vote for blue checks of course. 🙂

  10. So happy for you, holly. You were one of the first blogs I discovered and your journey is so inspiring to me. I live in New Jersey so I’m hoping you have an online shop as well. Best of everything to you
    Debbie Craig

  11. Best of luck on your new venture. Love the blues!

  12. What an exciting new adventure! I agree that it is good that you are partnering with someone on this, especially since they are CPAs and can manage the finances and cash flow. I wish you the best of luck, and hope that your store is a success! I am looking forward to hearing about your experience with the store!

  13. Girl, soooo soooo happy for you!!!!!! I totally need to plan a trip to visit when you are up and running!!!! You never made it to good ole Oklahoma but we don’t have much to offer round these parts so probably a good thing 😀 lol My vote is checked fabric ;D xoxoxoxo

  14. How awesome! I have great memories of shopping the Chappel Hill Scarecrow Festival back when I was new to the Houston area and needing some small town charm. Loved that place then, and now with True Blue Home (great name) it will be even more charming.
    (I also vote for checked drapes)

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